The beauty industry has come a long way, from old-school magazine ads to viral TikToks and interactive websites. But if you think things...

In the past, beauty brands told us what to buy, how to look, and what “beautiful” meant. Ads were polished, models were flawless, and...

Not too long ago, if you wanted to learn about a new beauty product, you’d flip through a magazine or see a commercial on TV. Maybe you’d...

In the last decade, social media has completely changed how we discover and connect with beauty brands. Platforms like Instagram, TikTok,...

When you think of beauty marketing today, what comes to mind? Maybe it's the makeup tutorials you see on YouTube, or the skincare...